On October 10, 2018, WarnerMedia announced that it would launch an over-the-top streaming service in late 2019, featuring content from its entertainment brands. Pre-launch logo of HBO Max from July 9, 2019, to October 29, 2019 subscribers (primarily commercial customers like hotels), and 20.5 million subscribers to either HBO Max or HBO by itself in other countries. While built around content from the namesake premium television service HBO, Max principally serves as a content hub for WarnerMedia's various film and television properties, offering a range of original programming and library content from the company as well as additional content licensed through third-party distributors.Īccording to AT&T, HBO and HBO Max had a combined total of 69.4 million paying subscribers globally as of June 30, 2021, including 43.5 million HBO Max subscribers in the U.S., 3.5 million HBO-only U.S. The service was launched in the United States on May 27, 2020, in Latin America and the Caribbean on June 29, 2021, and in Andorra, Spain and the Nordic countries on October 26, 2021. HBO Max is an American subscription-based video on demand service owned by AT&T's WarnerMedia, through its WarnerMedia Direct subsidiary. United States, Latin America, Caribbean and parts of Europe (see full list of countries)Īndy Forssell (head of business operations) English (USA), Spanish, Swedish, Danish, Norwegian, Finnish and others
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